Does Running More Facebook Ads Produce Better Results?

Advertising and Marketing | Hidden Gems | November 22, 2024

Last week, we explored a question that many self-published authors grapple with: does increasing your ad budget directly lead to better sales metrics? While this strategy can yield results, it’s not without its risks. It also raises a less-discussed—yet equally important—question: regardless of your budget, could you increase sales simply by running multiple Facebook ads for the same book? As Ginger explores in this week’s blog, this isn’t about blindly multiplying your efforts and hoping something sticks. Instead, it’s about understanding the psychology of effective advertising and why diversifying your ad approach can have a significant impact. From the timeless “seven touches” rule to features built right into Facebook’s Ads Manager, Ginger breaks down why running more ads can deliver better results—and how you can easily implement this strategy without needing to redesign your creative from scratch. Last week, I wrote about how increasing your advertising budget could have a… Read More >