Is your book worthy of the ad budget you’re about to spend?
By: Ginger | Posted on November 27, 2020
Nothing burns through ad dollars faster than trying to sell a book that no one wants to buy. But even if the story is great and an author has done everything right inside their book, that doesn’t necessarily mean they haven’t gone completely off the rails on everything else. And unfortunately, it’s the ‘everything else’ that drive readers to click the buy button. In this next installment of Ginger’s continuing series on turning your writing dreams into a reality, he dissects one of his early publications in which he made just about every mistake possible, all so that you can learn from his missteps instead of making them on your own! The question I get asked most often by other authors is: “How can I advertise my book?” The more important one can sometimes be: “Should I advertise my book?” So, you want to be a successful author –… Read More >
Copyright and Cover Designers
By: Nate | Posted on November 6, 2020
Many authors believe that if you hire a designer to do your covers, you’re free to use the finished product however you see fit – including resizing, zooming in on, or cropping out parts of the images to use in your ads or other promotional material. But be careful, because in many cases, doing those things may actually be in violation of your license agreement. Just because you paid a designer for a cover or purchased some stock images doesn’t mean you’re free to use them however you please. That’s why Nate is here to go over what is and is not allowed across the various scenarios. You’ve invested a ton of time and energy into making your story perfect, but without an eye-catching cover designed to communicate to your intended audience, you’ll be at a major disadvantage when the time comes to hopefully see some returns on your investment…. Read More >
Be a Plotter when it comes to your writing career!
By: Ginger | Posted on October 30, 2020
Just like some authors start a new story not knowing where it’ll lead, many self-published authors approach their writing career ‘by the seat of their pants.’ But is that the best path to success? In this installment in our series of posts related to turning your writing dream into a reality, Ginger lays out the argument that the truly successful authors approach their future in publishing with the same discipline as they plot out their stories. That is, they plan things out carefully by deciding on a genre, researching it thoroughly, and then commit to delivering books that meet reader expectations. It’s a well-known concept – the writer as “plotter” or “pantster.” In fact, we’ve written about it a number of times on this blog! A ‘plotter‘ plans out the path of their story, often using something like a ‘beat sheet’ or a story circle. Successful authors who literally… Read More >
Amazon Exclusive vs Wide: A Case Study
By: Isabel Jolie | Posted on October 23, 2020
The case for going wide or remaining in KDP Select as an Amazon exclusive is fiercely debated, but at the end of the day there is likely no right answer that fits everyone. Like most things, it comes down to experimentation and doing your research. That’s the approach romance author Isabel Jolie took, and luckily for us she was willing to put together this blog breaking down her numbers and what she learned from her experimentation. To KU or not to KU? It’s a question every author has at least considered and weighed. “Any romance author should do KU.” “KU is a no-brainer for a new author.” These are things I was told – repeatedly. I ultimately chose to go wide, but I did briefly test KU, and the following is what I experienced. Background I released my first book in January 2020. In September, I released my fourth… Read More >
Author Websites: The Whens, Whys and Hows
By: Virginie Carmichael | Posted on October 9, 2020
If you don’t already have an author website, you’ve probably heard or read someone, somewhere, saying you need one. What may not be as clear is why you need one. Or when you need one. Or where to go next if you do decide you actually should have one. That’s why we’ve turned to Virginie Carmichael for help. As someone who has made a business out of helping authors with their websites, Virginie has the answers to all these questions, and more. Being a successful author is not for the faint of heart. It requires dedication, planning and making some mistakes along the way. You might have already set up a website, and just given up on it because it’s too much of a time suck to manage. Or maybe you haven’t slayed that beast yet, because it just seems too daunting. Or you might not even be sure if… Read More >
Choose an Email Marketing Service That Works for You
By: Annabeth Saryu | Posted on September 25, 2020
Most independent authors are well aware of the importance of a newsletter and the benefits of using a mailing list to handle it, but a quick google search will result in plenty of different email marketing services to choose from. Unfortunately, it’s not a one-size-fits-all sort of problem, since every author has different needs. Luckily, author Annabeth Saryu has already done a lot of research into what factors need to be considered, and she’s put it all together here to make it easier to determine how to pick the service that will work best for you. Regardless of where an author is in their career, they eventually encounter a piece of universally accepted advice: build your mailing list. Your mailing list not only consists of your most avid readers, but if cultivated properly, also includes your most dedicated customers. While many experts on author marketing stress the value of… Read More >
Cover Design Uncovered Part 4: The Finale
By: Nate | Posted on September 18, 2020
Up until this point, our four part cover design series has taken you through the steps needed to put together a basic cover. Hidden Gems cover designer Nate has gone over topics like selecting the software you’re going to use, how to develop your initial concept, and then how to start putting together your initial composition. In this final part, Nate adds the finishing touches by introducing layers, choosing colors and adding special effects. And then he wraps it all up with a bunch of useful links for those that want to continue upping their cover design game! The Composition, Revisited In the last installment, we created this composition for our PNR cover: One of the best things about creating your own covers is that you’re able to immediately change things when you decide you don’t like something. Me? I don’t much care for that plain black background… Read More >
Cover Design Uncovered Part 3: The Composition
By: Nate | Posted on September 11, 2020
Putting together a cover is more than simply finding some relevant stock images and dropping them all together on a digital canvas. And while there is an overabundance of websites that list all the rules a designer should or shouldn’t follow, not all of them are created equal. In part three of our four part cover design series, Nate goes over some basic design tips on what really needs to be focused on when composing a cover. And then in next week’s conclusion, he’ll demonstrate how to apply even more advanced effects to blend it all together into a professional looking final design. The Rules for Composition Now that we have an idea of the cover we want to make and we’ve gathered the necessary stock photos and fonts we want to use, it’s time to start our composition. Composing has lots of rules to keep in mind, and… Read More >
Cover Design Uncovered Part 2: The Concept
By: Nate | Posted on September 4, 2020
One of the biggest mistakes I see new authors make is thinking that their book cover should be completely different than anything else out there in order to “stand out”. It’s easy to see why, especially when their genre’s bestseller list is filled with covers that have many striking similarities between them. In a sea of gray, most authors long to be red—standing out from the crowd and getting all the attention. But an author is better served by saving their uniqueness for their writing rather than their cover concept, and in part two of our four part series on cover design, Nate is here to explain why. Covering the Basics So you’ve decided to design your own covers and you’ve hopefully picked out a piece of software. Now we’ll talk about the basics of a cover design, starting with needing one in the first place. As part of… Read More >
Cover Design Uncovered Part 1: Software
By: Nate | Posted on August 28, 2020
The first impression a new potential fan gets to your work is the cover of your book—and we all know how important first impressions can be. You may have the best blurb, fabulous reviews, and an amazing story, but none of that matters if you don’t have a cover that will stop the reader from scrolling and entice them to click through to the details. While a professionally designed cover usually does the trick, maybe you want to try and design something yourself? While it’s not for everyone, if you have the time and interest to devote to it, you may be able to design something great for a fraction of the cost—you just have to know how. That’s why our resident expert Nate has put together this four part series on cover design, covering everything you need to know. So grab your stock images and let’s get started! We’ve… Read More >
