Two Reasons Why I hate AI Art and Advertising
By: Ginger | Posted on October 11, 2024
As the summer slump fades, self-published authors are ramping up their marketing efforts once again, and if you’ve been on Facebook lately, you’ve probably noticed the surge in eBook ads. Among them, one trend is sparking a heated debate—the use of AI-generated art. Is it a smart way to cut costs and boost engagement, or does it risk coming off as cheap and impersonal? In today’s blog, Ginger leaps right into this controversial topic, sharing two key reasons why he isn’t a fan of this approach. While Ginger’s views aren’t unique among authors, the bigger question remains: how effective are these AI-generated ads? If they were proven to boost book sales and profits, would more authors be willing to embrace them despite their reservations? The digital landscape is constantly evolving, and not every decision has a clear-cut answer. Understanding the pros and cons can help you form your own opinion… Read More >
What can writers learn by studying Vaseem Khan?
By: Ginger | Posted on October 4, 2024
Success as an author can often appear to be an overnight transformation, but in reality, very few writers become household names without years of hard work. Behind every so-called “overnight success” lies a story of persistence, rejection, and unwavering dedication to the craft. Vaseem Khan is a perfect example of this. While he recently gained significant attention for being chosen to write a trilogy featuring the iconic James Bond character “Q,” his rise to fame didn’t happen out of the blue. It’s the result of a long and winding journey, built on countless words and books that paved the way for this moment. As Ginger points out in this week’s blog, Khan’s journey offers invaluable lessons for aspiring authors about the tenacity and creative vision needed to achieve lasting success in publishing. From his inventive book concepts to his talent for immersing readers in richly detailed worlds, Khan has mastered… Read More >
In Fiction, Nothing is Won Without Sacrifice
By: Ginger | Posted on September 27, 2024
As authors, we all strive to create stories that resonate deeply with readers, pulling them into our characters’ journeys and making them feel truly invested. One of the most powerful tools for achieving this is sacrifice. Whether it’s a physical loss, a shattered belief, or giving up a cherished dream, sacrifice elevates the stakes and compels readers to care about the outcome. The key lies in understanding why sacrifice is so essential in storytelling—because not all sacrifices are created equal. When done poorly, it can feel hollow or forced, leaving readers unsatisfied. But when done well, it becomes the emotional anchor of your story. Today, Ginger walks us through the crucial role of sacrifice, how to determine what your characters should give up, and offers tips for crafting those moments to make a lasting impact. I’m obsessed with the structure of storytelling. Although every story is unique, I love being… Read More >
Hard Lessons Learned from the Failure of The Acolyte
By: Ginger | Posted on September 20, 2024
It’s often said that you can learn more from failure than success, but it’s not only your own failures that can teach valuable lessons. The Acolyte is a prime example—a show that promised so much, yet stumbled in its execution, offering key “lessons learned” for writers. While fans and critics alike were divided over its story, there’s no denying that its flaws provide an opportunity to learn what not to do when crafting narratives. In this week’s blog, Ginger breaks down the show’s major misfires and explores how we can turn them into opportunities for growth in our creative journeys. There are valuable lessons to learn from studying the pitfalls of this Disney+ series—such as poor use of pre-existing characters or an overreliance on a non-linear timeline—and they serve as a reminder that even the most ambitious and well-funded projects can fall apart if the core storytelling isn’t solid. Warning:… Read More >
What can writers learn by studying Sarah J. Maas?
By: Ginger | Posted on September 13, 2024
Ever wonder what makes certain authors skyrocket in popularity while others struggle to break through? Sarah J. Maas is a name on nearly every reader’s lips today, but not everyone knows she began her journey by self-publishing Throne of Glass before going the traditional publishing route and selling 38 million books worldwide. In a relatively short time, Maas has built a literary empire with her intricate worlds, complex characters, and unforgettable romances. But what’s the secret behind her meteoric rise, and what can we, as writers, learn from it? That’s exactly what Ginger sets out to explore in today’s article as he examines the key writing strategies that have propelled Maas to best-seller status. From her richly detailed world-building and compelling characters to her savvy marketing tactics and sheer persistence, there are countless lessons we can take from her path to success—lessons that can help us transform our own writing… Read More >
The Author’s AI Toolkit – Brainstorming
By: Craig | Posted on September 6, 2024
Welcome to part 3 of the Author’s AI Toolkit series. After an introduction to the series, and then a brief primer on prompting, it’s finally time to start digging into some real examples of how AI can assist you. Brainstorming is the natural place to start because that’s where most of the work for an author begins—coming up with ideas. Artificial Intelligence is fabulous at brainstorming, and for many authors, this will be the primary and most valuable use case they have for it. And for those still worried about AI stealing/borrowing/plagiarizing content, brainstorming should feel less risky, as it’s not about generating unique ideas to use verbatim but rather offering a diverse range of ideas to spark your creativity and guide your thinking in new directions. Once you’re nudged off the path you normally follow, you can discover entirely new ideas just by thinking outside the box you usually… Read More >
Grow Your Author Platform Organically on Facebook in 2024
By: Ginger | Posted on August 30, 2024
While newer social platforms like TikTok often steal the spotlight, Facebook remains the king of the hill when it comes to author engagement and audience connection. With its unique ability to foster deep, meaningful interactions and its unparalleled reach, Facebook is still a critical tool in an author’s marketing arsenal. But how can you make this platform work for you, especially when organic growth feels like an uphill battle? In today’s blog, Ginger offers actionable strategies to transform your Facebook presence from a stagnant page into a thriving community of engaged readers. Plus, he shares a treasure trove of relevant hashtags to use in your posts, helping you draw in future fans, not just the ones who have already discovered you. So read on for a quick guide on how to use your Author Page to supercharge your social game. Recently, I was asked why most of the articles I… Read More >
Elevating Your Thrillers with High-Stakes Conflict
By: Ginger | Posted on August 23, 2024
In every great adventure or thriller, there’s a moment when the heroes seem destined to fail, where the odds are so overwhelmingly against them that victory feels impossible. It’s these high-stakes moments that grip readers, keeping them on the edge of their seats, with hearts and minds racing in anticipation. But crafting such scenes isn’t just about throwing your characters into peril—it’s about creating tension that feels real and stakes that resonate deeply with your readers. In today’s blog, Ginger discusses the art of incorporating high-tension scenes into your adventure stories and thrillers. With a variety of examples pulled from popular fiction, he explores why it’s crucial to make your heroes’ success seem uncertain, yet, when achieved, retrospectively inevitable. To do this, he offers practical tips on crafting climaxes that deliver both surprise and satisfaction. The addition of these unforgettable moments will lead your readers to experience the thrill of… Read More >
Why Character Redemption Arcs Matter and How to Write Them
By: Ginger | Posted on August 16, 2024
Character redemption arcs hold a unique power in storytelling, transforming flawed or even villainous characters into figures of empathy and inspiration. But why do these arcs resonate so deeply with readers, and how can you, as an author, craft a redemption journey that leaves a lasting impact? In today’s blog, Ginger explores the significance of character redemption arcs and offers a range of techniques to help you weave them into your own work. Drawing from examples in popular fiction, Ginger illustrates what makes redemption arcs both believable and satisfying, making the process of applying them to your stories clearer and more accessible. Whether you’re looking to add emotional depth to your characters or simply create unforgettable narrative twists, understanding the “why” and mastering the “how” of character redemption arcs can transform your writing. Like millions of Americans, I’ve been glued to the hit Amazon Prime TV show The Boys. It’s… Read More >
The Importance of a Satisfying Ending
By: Ginger | Posted on August 9, 2024
As writers, we spend countless hours crafting the beginnings and middles of our stories, ensuring every plot twist and character development hooks our readers. But what about the ending? The final act of your story is more than just the conclusion—it’s the culmination of every narrative thread, every character arc, and every emotional beat you’ve woven throughout your work. It’s what your readers will remember long after they’ve closed the book. In today’s blog, Ginger demonstrates that while a well-crafted conclusion is a critical component of any successful story, getting it wrong can undermine the entire reading experience. Through a variety of examples, both successful and disappointing, he explains what goes into an ending that really resonates with readers. Understanding the importance of a satisfying conclusion can transform your storytelling, ensuring your readers are left with both a sense of fulfillment and a desire for more of your work. By… Read More >
