When it comes to your ads, don’t trust your gut!
By: Ginger | Posted on May 14, 2021
Often, the quickest way to fail when it comes to promoting and marketing your book is to make decisions on how you feel. Feelings are great when it’s time for writing, but only cold, clinical data can truly guide you forward after publication – or talk you off the ledge when you’re ready to quit. It doesn’t matter if you’re an entrepreneur, a billionaire, or an author looking to market your latest novel – numbers don’t lie! A few months ago, we published a blog about how to calculate the value of your advertising spend. Since then, I’ve worked with several authors who’ve benefited from a deeper dive into the subject, since it’s one of the biggest and most deadly stumbling blocks for those authors hoping to make a living out of writing. The Importance of Data Billionaires become so through fractions of a percentage. An increase of a… Read More >
Scaling your ads means thinking outside the box
By: Ginger | Posted on May 7, 2021
Any author who has tried to scale their book’s advertising campaign has probably experienced the pain of a corresponding drop off in ad performance. Unfortunately, simply increasing your advertising spend doesn’t mean your sales will also increase at the same rate. In fact, in some cases they may not even increase at all, you’ll just spend more money for the same results! Ginger explains why that is, and offers up some alternative ways at scaling ads up on the different advertising platforms. I hear the same questions from authors again and again when I do consulting sessions with them – and I’m painfully familiar with them myself, because they normally involve challenges I’ve also encountered on the path of self publishing success. One of the biggest is the issue of scaling your ad spend. Facebook, Advertising on Amazon, or BookBub, it doesn’t really matter where it is – the… Read More >
Every Word You Write is a Seed
By: Ginger | Posted on April 30, 2021
One thing that prevents a lot of authors from taking that first step at publication is the idea that their publication has to be perfect, and they end up second guessing themselves into never publishing anything at all. Yet for most authors with a large catalogue of books, there are probably at least one or two (from early in their career) that cause them to cringe a little bit whenever they think of them. But that’s okay, because no words are ever wasted. Each publication builds on the last and grows you into a better and stronger writer. Truth is, you never really know which of your stories is going to connect with audiences. Take it from Ginger, who has a great example of how a throwaway erotic parody once netted him 1000 unexpected sales… If there’s one thing I love to hear, it’s the sound of Book Report… Read More >
The Power of Defensive Advertising on Amazon
By: Ginger | Posted on April 23, 2021
There’s nothing worse then spending money on advertising, only to have the readers that land on your product page get distracted by someone else’s sponsored book and click through to that one instead. Even if they don’t buy that book, they might never remember to return to yours, and consequently you may have lost that customer and potential new fan of your work forever. To combat this, there are certain tips and tricks you can use with bids and keywords that will ensure that you own a lot more real estate on your Amazon product pages. It’s called defensive advertising, and Ginger is going to tell us all about it. One of the most frustrating things about Advertising on Amazon is the fact that the website is almost designed to drive people away from your products. On the product page of your book, you might have multiple competing ribbons… Read More >
Newsletter Promotion Sites deliver bang for your buck
By: Ginger | Posted on April 16, 2021
When it comes time to plan for your new release, if book promotion newsletters aren’t a part of your marketing strategy, you’re missing an important trick! Newsletters can blast out the details of your book to thousands of customers looking for their next read, which makes them almost as useful and important as Facebook or Amazon ads. There are plenty of newsletters to choose from, which is good because most authors use more than one per release, stacking them for even greater effect. Today, Ginger is giving the low down on these promotions, as well as some of his own top newsletters to try. In addition to my best-selling romance penname, I recently began publishing books under my real name – which presented me with a unique challenge. After having published 25 books and selling 65,000+ copies in the last few years on that romance penname, I was suddenly… Read More >
Facebook book advertising on a shoestring budget
By: Ginger | Posted on April 9, 2021
Book advertising has become an essential step to success, and when done right and with a desirable product, a bigger budget will lead to higher rewards and a faster path to success. But not everyone can afford to spend large amounts on ads, especially when just getting started. That doesn’t mean they should be ignored completely, though. There is still value in running small budget campaigns, and Ginger is offering up a few suggestions on the best ways to spend those dollars to get the most value in return. I recently blogged about how you need to have courage when you start advertising your book – and I specifically called out the temptation to start a $5 a day advertising campaign as ineffective, and ultimately unprofitable. However, what happens when you’re a brand new author and you don’t have $30 a day to spend promoting your book? How can… Read More >
The right mindset can lead to successful advertising
By: Ginger | Posted on April 2, 2021
Buying all the right courses, reading all the right books, and watching all the right YouTube videos still won’t guarantee a successful advertising campaign strategy for your books – so consider Ginger’s tips for dipping your finger into marketing without losing your mind (or the shirt off your back.) The Advertising Mindset Here’s something I often hear from frustrated authors. “Advertising doesn’t work.” And I know exactly how they feel. After you’ve conquered the initial challenges of self-publishing – namely just getting your book out there – it’s not uncommon to get even more frustrated when your book just won’t sell. With all of the changes Amazon’s made recently, a successful advertising campaign right out of the gate is a more elusive dream than it’s ever been – but even with great book ads, it’s not exactly easy to supercharge your writing career. That’s because writing books and selling… Read More >
Author Spotlight Interview: Beth Carter
By: Hidden Gems | Posted on March 30, 2021
Today’s interview feature is with Hidden Gems reader favorite, Beth Carter. Beth is a multi-award-winning author of women’s fiction, contemporary romance, romantic comedy and children’s picture books. It was an honor to chat with her about her path to writing, the advice she has for aspiring authors and to learn more about her life outside of writing. HG: How would you describe yourself to somebody who isn’t familiar with your writing yet? BC: For many years, I worked in corporate America (in education, banking, and healthcare) and was a single mom. At age fifty, I shed my suits and heels and decided to pen my first novel. I had taken many creative writing classes in college, but was at a loss as to how to begin the publishing journey. I joined three local writers’ groups, took a six-week course, “How to Write Your First Novel,” at a community college, attended… Read More >
Don’t let fear hold you back!
By: Ginger | Posted on March 26, 2021
Even the bravest among us are probably feeling a little bit more fearful these days. After all, when you’re being told that hunkering down in your house surrounded only by those you love and trust the most is your best strategy for pandemic survival, who wouldn’t be a little more afraid than usual? And from an evolutionary perspective, a healthy dose of fear is what kept many of our ancestors alive long enough to pass along their genes from generation to generation until we were born. But sometimes fear can do more harm than good, especially when it’s keeping us from achieving our potential. Sometimes, the biggest obstacle an author faces is themselves. Back in 2013, a line from Nell Scovell and Sheryl Sandberg’s book Lean In really stuck with me: Done is better than perfect. We’ve written before about how perfectionism is the enemy of the writer –… Read More >
BookBub Ads – Part Three: Building an Audience
By: Ginger | Posted on March 19, 2021
So now that you’ve decided that Bookbub advertising is for you, and you have your creative figured out, the final step in the puzzle is targeting the right audience. Bookbub works a bit differently than some of the other ad platforms, which means you may need to alter your current strategy. In this final installment of our Bookbub ad series, Ginger outlines his steps for successfully figuring out who should see your ads. In our last blog post, we wrote about coming up with creative that could be effective on BookBub. Of similar importance is the audience you show this creative to – and that’s where BookBub appears ‘deceptively’ simple in its targeting. One of the incredible things about BookBub is that it allows authors to target their advertising to an incredibly granular level – by selecting specific authors who are included on their platform and targeting the readers… Read More >
