People DO still read during the “Summer Slump”
By: Ginger | Posted on May 24, 2024
As the summer sun heats up, the temptation to take a break and relax becomes irresistible. But while it’s commonly believed that book sales tend to dip during these warmer months, there’s a golden opportunity hidden within this “summer slump”, especially for self-published authors. It’s possible to turn this seasonal slowdown to your advantage, ensuring your books become the go-to reads for vacationers everywhere. From understanding the summer reading habits of your audience to crafting compelling marketing strategies that resonate with the season’s vibe, Ginger covers everything you need to know to boost your book sales during June, July, and August. So read on to discover new ways of making your book stand out in a less crowded market, and transform the next few months into a season of sales success! I don’t know about you, but my ideal vacation is pretty simple. I want to sit outside by the… Read More >
Using Science Fiction Writing to Reflect Reality
By: Ginger | Posted on May 17, 2024
Science fiction, a genre where futuristic worlds and advanced technologies serve as the setting for exploring profound societal issues, has always been more than mere escapism. For as long as the genre has existed, it’s been used to mirror both our deepest anxieties and our highest aspirations. By using fantastical backdrops to delve into pressing issues, authors not only captivate readers but also subtly encourage reflection on real-world challenges. By providing examples of how legendary sci-fi writers have used their stories as platforms for commentary and change, Ginger illustrates how we, too, can use our science fiction writing to not just entertain, but also challenge, inspire, and perhaps even influence how our future unfolds. I love all types of books and stories, but science fiction has always had a special place in my heart. Growing up, I used to devour my father’s huge collection of science fiction paperbacks and short… Read More >
Self-published authors write the way to a better tomorrow
By: Ginger | Posted on May 10, 2024
As self-publishing has become more accessible to everyday people, traditional publishers have seen their dominance and control over the industry start to fade. Aside from giving authors more control over their careers, this shift has also led to a significant transformation within the fiction landscape, enabling a wider range of voices to share their stories. As more people are given an opportunity to express themselves, we’re seeing the emergence of fresh ideas and sub-genres that are adding depth and variety to the literary world. As Ginger explains below, self-publishing has not only turned writing into a viable option for more of us, it has resulted in a dynamic arena for creators in general. Freed from the constraints of risk-adverse publishers who often prioritize profits over content, independent authors are making an impact, reaching broader audiences, and contributing to a more inclusive literary future. Some self-published authors are in it for… Read More >
Using Alternating First-Person POV in your Novel
By: Ginger | Posted on May 3, 2024
There are many ways to tell a story, and authors tend to write in the style that they find most comfortable. Yet there are sometimes reasons to select one style over another, aside from personal preference. For example, an alternating first-person point of view, with chapters switching between the perspectives of the main characters, can enrich storytelling in a variety of genres by offering a more intimate connection to the characters’ inner thoughts and feelings. Ginger discovered success with this POV style years ago, and has been using it in most of his novels ever since. Through his years of experience, he has gathered an understanding of the mechanics, benefits and nuances that go into it, and he’s sharing that knowledge with us today. So if you’re unfamiliar with this technique but looking to give it a try, or even if you have some experience with it of your own, read… Read More >
The Author’s AI Toolkit – Prompting 101
By: Craig | Posted on April 26, 2024
Last month, I kicked off this new AI author toolkit series with a brief overview of artificial intelligence (AI) and its importance for writers, including some available options and a preview of key topics we’ll explore in future installments. To truly benefit from this series, however, it’s essential that you understand the basics of how to interact with AI. That is, via Prompts. By now, most people are at least familiar with the terms “AI Prompts” or “Prompting” or “Prompt Engineering”, but may not be clear about what they really mean or why they are so important to AI. Even among those that do understand what prompts are, some believe the whole concept to be overly complicated, scary, or too technical. After all, there are already a myriad of courses and degrees in Prompt Engineering, so they must be hard to use, right? Wrong. The Truth About Prompting First of… Read More >
Using Facebook Ad Rules
By: Ginger | Posted on April 19, 2024
If you’ve ever wondered why some of your carefully crafted Facebook ads seem to rarely get shown, while others are capturing all the spotlight, you’re not alone. The ad giant’s algorithms are perplexing, and often leave authors both puzzled and frustrated as they struggle to promote their books. That’s why today, Ginger is diving into some of the reasons why not all of our ads are treated equally and what might be happening behind the scenes to cause this apparent imbalance. Fortunately, he’s also giving us some ideas on how to level the playing field. One of the most powerful tools to make strategic adjustments to your ads is Facebook ad Rules, but very few authors are even aware that these Rules exist, much less what they’re used for. Yet by tweaking them, you can transform the way you manage your campaigns, giving you greater control over which ads are… Read More >
Understanding the “Learning” Phases of Facebook Ads
By: Ginger | Posted on April 12, 2024
Maintaining a robust marketing and advertising strategy has become as crucial as writing a great book, and for many authors, Facebook remains the go-to platform for advertising. However, the complexity of Facebook’s ad interface can baffle even those who understand the basics of setting up an ad, especially when they find their ad in the “Learning” or “Learning Limited” state. Knowing how to optimize ads and take action when campaigns underperform is essential for campaign success. The “Learning” and “Learning Limited” phases indicate your ad’s performance and optimization stages, sometimes requiring action. Today, Ginger will explain what those terms mean, what actions to take when you encounter them, and how to optimize your ad campaigns to enhance visibility and achieve better results. Over the course of the last few years, the path to successful self-publishing has changed. Many authors used to find success simply by writing great books with a… Read More >
A Guide to Using A+ Content
By: Ginger | Posted on April 5, 2024
Last week, Ginger discussed Amazon’s A+ Content and how it can amplify the conversion rate of visitors to your product page into buyers of your book. This time he’s going deeper, with a more tactical discussion of using A+ Content to elevate the visual and textual presentation of your book. Through practical examples, Ginger demonstrates the variety of available modules and how they can be used to go beyond the standard book description and provide a richer, more engaging experience for potential readers. From compelling text modules that highlight key selling points and author insights to visually striking image options and interactive features, A+ Content serves as your palette to paint a more enticing picture of your work. In a marketplace where differentiation is key, leveraging these tools can be the decisive factor in making a sale and earning yourself a lifelong fan of your work. Last week, I wrote… Read More >
Amplify Your Conversion Rate With KDP’s A+ Content
By: Ginger | Posted on March 29, 2024
Self-publishing is no longer the disruptive newcomer fighting for recognition, but has matured into a viable alternative to traditional publishing. One sign of this is the fact that powerful marketing tools once reserved for the big names in the industry are now available to self-publishers as well, such as Amazon’s A+ Content section. This powerful tool allows authors to enhance their book’s product page with rich media elements, improving the professional appearance and, hopefully, the conversion rate of visitors into paying customers. Today, Ginger explores the nuances of A+ Content, providing insights and guidance on how authors can leverage this feature to amplify their book’s appeal and sales potential in a marketplace that’s more challenging than ever. In barely more than a decade, self-publishing has transformed itself from an industry-disrupting new innovation into a well-established, mature marketplace – and the “gold rush” that many early authors enjoyed is definitely over…. Read More >
Can You Use AI To Become a “Plotter”?
By: Ginger | Posted on March 22, 2024
Some authors like to plot out their novels before they start writing, and others like to fly by the seat of their pants, letting the characters direct the story as they go. However, it’s not always so black and white, with some author’s taking a more hybrid approach, and others switching from plotter to pantser depending on the project. Yet for authors who aren’t opposed to using AI for a bit of assistance in their planning process, it’s never been easier to be a plotter. As Ginger lays out in today’s blog (with some great examples), AI can not only help guide you through the plotting process of whatever genre or style of book you are writing, but it can even do so using the story structure you want your book to follow. So whether you’re using ChatGPT, Claude, Gemini, or something else, plotting has never been easier! Traditionally, there… Read More >
