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Hosted by: Craig Tuch and Roland Hulme
Inspired by a recent move from Taylor Swift to snub traditional publishers for her forthcoming Eras Tour book, hosts Craig and Roland discuss whether or not self-publishing has gone mainstream. Swift isn’t the only high-profile figure to embrace self-publishing, and with each big name that moves away from the big 5, the power dynamic increasingly shifts to self-publishing. Retailers are becoming more open to selling self-published books, Kickstarter campaigns are finding greater success, and new distribution channels and marketing tools are starting to service the community as a whole.
While big stars like Swift have built-in fan bases that assure a successful book launch, their choice to self-publish adds legitimacy to the model that helps to open new doors for the rest of us, allowing for greater creative control and higher revenue potential. Whereas self-publishing used to be a secondary option, it is starting to emerge as the true future of publishing itself.
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